The Report Card
$0
- Overall grade A–F
- All 10 category scores
- Top 3 fixes flagged
- Emailed PDF report
Free website report card
Your camp's website is losing enrollments.
Your camp's website is losing enrollments.
Find out where.
Parents make camp decisions in under three minutes on your website. CampGrade audits the ten things that actually decide whether a family hits "Register" — and grades you against camps in your category.
- 10-category audit, scored 0–100
- Benchmarked against day, resident, or single-week peers
- ACA & state-compliance checks flagged
- Free. Results in under 30 seconds.
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What we look at
Ten categories. A hundred signals. Weighted by what actually moves enrollment for your camp type.
- 01
Online Registration Flow
Form clarity, payment options, deposit policy visibility, drop-off rate signals.
- 02
ACA Accreditation Display
Is your accreditation visible above the fold? Linked? Verified through ACA's directory?
- 03
Health & Safety Info
Nurse-on-staff, allergy protocols, emergency procedures, state inspection records.
- 04
Staff & Credentials
Director bio, counselor ratio, background-check policy, returning-staff percentage.
- 05
Pricing Transparency
Tuition shown without a sales call. Sibling/early-bird discounts. Refund clarity.
- 06
Visual Storytelling
Photo gallery freshness, video presence, real campers vs. stock imagery.
- 07
Parent Communication
Parent portal, daily photo sharing, email cadence promises, after-hours contact.
- 08
Dietary & Inclusion
Kosher, gluten-free, vegetarian, halal, allergy-safe info. Visible accommodation policies.
- 09
Mobile & Speed
Page weight, Core Web Vitals, mobile registration completion, accessibility basics.
- 10
SEO & Discoverability
"Summer camps near me" rankings, schema markup, Google Business Profile signals.
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Free to audit. Pay only if you want the fix.
Pick the tier that matches where you are in your planning season.
The Deep Audit
$49/one-time
- Everything in Free
- Competitive benchmark vs. 3 peer camps
- Page-by-page recommendation log
- Copy & CTA rewrites included
- Compliance flag report (ACA + state)
Featured Listing
$199/year
- Premium spot in Camp Directory
- Verified badge + photo gallery
- Parent inquiry capture form
- Quarterly re-grade tracking
Camp consultants & multi-camp operators: ask about white-label.
"We were flagged a C+ on registration flow. Two weeks of fixes later, our April deposits jumped 31% versus the prior year. Worth every dollar."