The Report Card
$0
- Overall grade A–F
- All 11 category scores
- Competitor map (30-mile radius)
- Top 3 fixes flagged
- Results not saved · lost on refresh
Free for every camp
Grade your camp's website.
Grade your camp's website.
In 30 seconds.
Day camps, resident camps, single-week specialty programs — CampGrade audits the eleven things parents actually evaluate before they hit "Register." Plus a live map of your competition within 30 miles.
- 11-category audit, scored 0–100
- Competitor map (30-mile radius)
- Google Ratings + Photo Quality + SEO Score
- Free to run. Purchase to keep.
II
What we look at
Eleven categories. A hundred signals. Weighted by what actually moves enrollment for your camp type.
- 01
Online Registration Flow
Form clarity, payment options, deposit policy visibility, drop-off rate signals.
- 02
ACA Accreditation Display
Is your accreditation visible above the fold? Linked? Verified through ACA's directory?
- 03
Health & Safety Info
Nurse-on-staff, allergy protocols, emergency procedures, state inspection records.
- 04
Staff & Credentials
Director bio, counselor ratio, background-check policy, returning-staff percentage.
- 05
Pricing Transparency
Tuition shown without a sales call. Sibling/early-bird discounts. Refund clarity.
- 06
Photo Quality & Quantity
Gallery freshness, real-camper imagery vs. stock, video tours, alt-text completeness.
- 07
Parent Communication
Parent portal, daily photo sharing, email cadence promises, after-hours contact.
- 08
Dietary & Inclusion
Kosher, gluten-free, vegetarian, halal, allergy-safe info. Visible accommodation policies.
- 09
Mobile & Speed
Page weight, Core Web Vitals, mobile registration completion, accessibility basics.
- 10
SEO Score
Local search rankings, schema markup, meta tags, Google Business Profile signals.
- 11
Google Ratings
Star rating, review volume, response rate, recency, overall sentiment trend.
III
Free to audit. Pay to save.
Pick the tier that matches where you are in your planning season.
The Deep Audit
$49/one-time
- Everything in Free
- Saved forever to your account
- Downloadable PDF report
- Competitive benchmark vs. 3 named peers
- Page-by-page recommendation log
- Compliance flag report (ACA + state)
Featured Listing
$199/year
- Premium spot in Camp Directory
- Verified badge + photo gallery
- Parent inquiry capture form
- Quarterly re-grade tracking
- All Pro Report features included
Camp consultants & multi-camp operators: ask about white-label.
"We were flagged a C+ on registration flow. Two weeks of fixes later, our April deposits jumped 31% versus the prior year. Worth every dollar."